Human actions towards land, freshwater and oceans have already caused biodiversity to decline. This study aims to investigate attitudes towards the conservation of biological biodiversity among different groups in a Swedish city, Kristianstad. An inquiry including statements measuring attitudes towards the conservation of habitats, animals and plants, to the biological diversity within selected local areas, to global and national areas, and to societal issues, was replied to by 271 persons. Deciduous forests, birds and wild flowers were given highest priority. An area categorized as wetland including lakeshore meadows with a rich bird life was prioritized as most important for conservation while a forest area was chosen as best for recreation. The experts gave lower priority to arable land, urban parks, domestic animals, agricultural and garden plants and to conifer forests compared to the other groups. Knowledge about what people in general value as important could facilitate the future planning of nature areas in the city of Kristianstad.