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Quali-quantitative methods beyond networks: Studying information diffusion on Twitter with the Modulation Sequencer
Linköping University, Department of Thematic Studies, Technology and Social Change. Linköping University, Faculty of Arts and Sciences. (Values)ORCID iD: 0000-0001-9622-9915
Journalism and New Media, University of Amsterdam, Amsterdam, the Netherlands.ORCID iD: 0000-0003-2677-3864
2018 (English)In: Big Data and Society, E-ISSN 2053-9517Article in journal (Refereed) Published
Abstract [en]

Although the rapid growth of digital data and computationally advanced methods in the social sciences has in many ways exacerbated tensions between the so-called ‘quantitative’ and ‘qualitative’ approaches, it has also been provocatively argued that the ubiquity of digital data, particularly online data, finally allows for the reconciliation of these two opposing research traditions. Indeed, a growing number of ‘qualitatively’ inclined researchers are beginning to use computational techniques in more critical, reflexive and hermeneutic ways. However, many of these claims for ‘quali-quantitative’ methods hinge on a single technique: the network graph. Networks are relational, allow for the questioning of rigid categories and zooming from individual cases to patterns at the aggregate. While not refuting the use of networks in these studies, this paper argues that there must be other ways of doing quali-quantitative methods. We first consider a phenomenon which falls between quantitative and qualitative traditions but remains elusive to network graphs: the spread of information on Twitter. Through a case study of debates about nuclear power on Twitter, we develop a novel data visualisation called the modulation sequencer which depicts the spread of URLs over time and retains many of the key features of networks identified above. Finally, we reflect on the role of such tools for the project of quali-quantitative methods.

Place, publisher, year, edition, pages
Sage Publications, 2018.
Keywords [en]
Quali-quantitative methods, ANT, information diffusion, networks, Twitter, STS
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:liu:diva-151036DOI: 10.1177/2053951718772137ISI: 000435830000001OAI: oai:DiVA.org:liu-151036DiVA, id: diva2:1247191
Available from: 2018-09-11 Created: 2018-09-11 Last updated: 2024-04-30Bibliographically approved

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Moats, David

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