This article reports on a reality TV series, Sweden’s best employment service, broadcaston Swedish public service television in 2018. The purpose was to investigateongoing political transformations in the Swedish welfare model. The series focusesnot only on unemployment, the unemployed and their life situation but more specificallyon the organisation of the Swedish Public Employment Service (PES) asreflected at a local PES office. Informed by a cultural studies approach to the politicsof popular culture, the aim of this article is to examine how the makeover is stagedin the series. The article focuses on how the unemployed are positioned in the seriesin a setting of organisational change initiated at the local PES office. The analysisprovides insights into how the makeover is staged and initiated in reality TVand illustrates how the unemployed are positioned as willing and able to work andto actively seek opportunities. The unemployed are not the primary target for themakeover in the series. The makeover is primarily directed at the organisation of thePES and its managers. Consequently, unemployment is presented in the series as notonly a concern for the individual citizen but also for society.