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Digital servitization: How data-driven services drive transformation
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0002-4081-9737
Inland Norway University.ORCID iD: 0000-0002-5605-9285
Stockholm University.ORCID iD: 0000-0002-5558-9014
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0002-5483-1745
2022 (English)In: Proceedings of the 55th Hawaii International Conference on System Sciences / [ed] Tung X. Bui, Honolulu: University of Hawai'i at Mānoa , 2022, p. 1258-1267Conference paper, Published paper (Refereed)
Abstract [en]

The infusion of data-driven services in manufacturing provides new opportunities for long-term competitive advantage; however, it also poses new challenges and entails tradeoffs among strategic options. Digital servitization changes intra-firm processes and customer relationships as well as overall ecosystem dynamics. Drawing on an extensive study of ABB Marine & Ports, a market-leading systems integrator, the concept of digital servitization is examined by analyzing its key characteristics, including opportunities and challenges for manufacturers. The resource integration patterns that connect actors and the dual role of technology in both increasing resource integration complexity and in facilitating the coordination of complexity are discussed. Advancing digital servitization requires fostering service-centricity and executing strategic change initiatives for both the internal organization and the broader ecosystem. Firms must undertake three interlinked changes: (1) digital, (2) organizational, and (3) ecosystem transformations. In addition to contributing to the service literature, these findings provide actionable insights for managers.

Place, publisher, year, edition, pages
Honolulu: University of Hawai'i at Mānoa , 2022. p. 1258-1267
Series
Proceedings of the Annual Hawaii International Conference on System Sciences, ISSN 1530-1605, E-ISSN 2572-6862
Keywords [en]
business models, digitalization, manufacturing firms, organizational transformation, service ecosystem
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-182049ISI: 001300418101068Scopus ID: 2-s2.0-85124994026ISBN: 9780998133157 (electronic)OAI: oai:DiVA.org:liu-182049DiVA, id: diva2:1623889
Conference
55th Annual Hawaii International Conference on System Sciences, HICSS 2022, 3 January 2022 through 7 January 2022
Available from: 2021-12-31 Created: 2021-12-31 Last updated: 2025-10-14

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Kowalkowski, ChristianSklyar, Alexey

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CiteExportLink to record
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Citation style
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Language
  • de-DE
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Output format
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