New firms face challenges regarding pace, time, scalability, and societal changes, requiring increased attention to sustainable work prerequisites. However, this dimension of social sustainability is less studied than economic and ecological sustainability. This paper addresses how sustainable work is considered in an entrepreneurial startup carrying out a greenfield project within a new industrial domain. Data were collected for 30 months in a longitudinal case study. The study shows that (i) working condition challenges were drivers for innovative solution-oriented approaches with potential for rapid decision-making, flexibility, and to attract, recruit, retain, and develop talented people; (ii) a strategic focus on sustainability and collective contribution to a purpose-driven vision were important enablers for taking steps of operationalising sustainable work dimensions during the startup; and (iii) the firms early stakeholder collaboration addressing working conditions was an important means for design for sustainable work and their role as agents of sustainable work. Research implications are how sustainable work can be considered during startups and through stakeholder collaboration. Furthermore, the case contributes to increased knowledge of how the three pillars of sustainability-economic, ecological, and social sustainability-are interrelated and are suggested to be continuously considered over time, specifically during rapid major changes.

External stakeholder collaboration is vital for new industrial projects and establishments. The aim of this paper is to contribute to knowledge of how relations and stakeholder collaboration with trade unions can be created during industrial startups, so as to foster sustainable work and competitive advantages. A case study was carried out in the early phases of a major greenfield project aimed at establishing a new industrial domain in a Nordic context. The results show that cooperation between a new firm and trade unions has the potential to proactively address prerequisites for sustainable work in design phases of new factories, but also to strengthen the attention to other dimensions of social sustainability that are crucial for industrial startup´s long term success possibilities. However, specifically in a high—growth firm, there needs to be a systematic approach that incorporates continuous anchoring activities both within and between the stakeholders’ different levels. Serendipity in the findings were cooperation processes related to competence acquisition and societal development needed to meet both an emerging firm´s and future employee´s individual prerequisites and needs. Hence, building a stakeholder chain inspired by the Nordic model in change processes such as startups, enables attention to dimensions of social sustainability needed in work processes in early development phases, which is also beneficial from a competitive and societal perspective.

The aim of this article is to explore improvisational handling of critical work practices during the COVID-19 pandemic and interpret these practices from a learning perspective. Based on an interview study with representatives of private, public and intermediary organisations, the study identified three different types of improvisational handling as responses to the pandemic crisis involving ‘scaling up’ and ‘scaling down’ critical work practices. By ‘scaling up’ and ‘scaling down’, we refer to practices for which, due to the pandemic, it has been imperative to urgently scale up an existing operational process or develop a new process, and alternatively extensively scale down or cease an existing process. The types of improvisational handling differed depending on the discretion of involved actors in terms of the extent to which the tasks, methods and/or results were given beforehand. These types of improvisational handling resulted in temporary solutions that may become permanent after the pandemic. The framework and model proposed in the article can be used as a tool to analyse and learn from the changes in work practices that have been set in motion during the pandemic. Such learning may improve the ability to cope with future extensive crises and other rapid change situations.