This paper aims to enhance the understanding of entrepreneurship training dynamics in ruralsettings through a longitudinal case study of a programme designed for rural idea owners and entrepreneurs.It addresses the challenges of engaging rural entrepreneurs and delivering effective training, particularly asmany entrepreneurial ventures in these regions tend to be hobby or side businesses with limited growthambitions. By employing a case study method that involves observations and interviews with 22 participantswho have completed the programme, the paper underscores the importance of a tailored approach inequipping rural entrepreneurs with the necessary skills and resources to succeed. Empirical findings indicatethat practical workshops, networking opportunities, mentorship, and regional cooperation are vital for thesustainable development of rural businesses, offering significant policy implications for supporting early-stage enterprises in these areas.Keywords: Entrepreneurship training, entrepreneurship support, rural entrepreneurship