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Illuminating impatience and urgency in last-mile deliveries: evidence from a diary study of Swedish consumers
Linköping University, Department of Management and Engineering, Logistics & Quality Management. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0001-8969-9396
RISE Research Institutes of Sweden, Gothenburg, Sweden.
RISE Research Institutes of Sweden, Gothenburg, Sweden.
2026 (English)In: International Review of Retail Distribution & Consumer Research, ISSN 0959-3969, E-ISSN 1466-4402Article in journal (Refereed) Epub ahead of print
Abstract [en]

To better understand the consumer behaviours that drive demand for fast deliveries, this paper explores two key temporal aspects of the consumer journey: urgency and impatience. Urgency reflects a need for quick delivery, while impatience stems from a desire to receive products as soon as possible. Urgency and impatience merit attention to further understand consumer behaviour in relation to fast last-mile deliveries, as these pose challenges for logistics efficiency and environmental sustainability, particularly in the last-mile. The purpose of this paper is to explore urgency and impatience in the last-mile consumer journey, and the influence of these two concepts on the speed of last-mile deliveries. Additionally, the paper introduces the potential effects of urgency and impatience on environmental sustainability of such deliveries. The study uses diary entries from 15 Swedish e-commerce consumers over one month, followed by semi-structured interviews. Findings reveal that both urgency and impatience appear to be important denominators of consumer behaviour in the last-mile consumer journey. Further, urgency and impatience can have a direct impact on consumer choices regarding last-mile delivery method, including speed of delivery and reception of delivered orders. The paper also gives an increased understanding of how urgency and impatience can have implications for more environmentally sustainable last-mile deliveries. By taking a consumer-centric perspective on last-mile deliveries, this paper joins the recent academic conversation focusing on an increased understanding of the consumer to improve logistics operations.

Place, publisher, year, edition, pages
Taylor & Francis , 2026.
Keywords [en]
last mile-deliveries, time-based competition, consumer behaviour, environmental sustainability, diary study
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:liu:diva-221542DOI: 10.1080/09593969.2026.2632602ISI: 001695736400001Scopus ID: 2-s2.0-105030677253OAI: oai:DiVA.org:liu-221542DiVA, id: diva2:2042318
Note

Funding: Swedish Retail and Wholesale Council [FP123-0030]

Available from: 2026-02-27 Created: 2026-02-27 Last updated: 2026-03-04Bibliographically approved

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3031323334353633 of 96
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