The project that triggered this book was named “Prescriptive Prescriptions. Pharmaceuticals and ‘Healthy’ Subjectivities.” As discussed in Chap.  1, Introduction, our initial task was to map out and explore how pharmaceuticals were prescribing healthy subject positions for the individuals targeted by them. But pharmaceuticals do much more than prescribe healthy personhood. They also prescribe healthy social relationships whose very existence and enactment can be imagined as requiring the consumption of a prescription medication. The two chapters in this part detail how this is done discursively by focusing on commercial images and texts used to market and sell Alzheimer’s, prostate and human papillomavirus pharmaceuticals.