Task-Based Evaluation of Sentiment Visualization Techniques
2022 (English)In: Proceedings of the 17th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP '22): Volume 3: IVAPP, Online Streaming, February 6-8, 2022 / [ed] Christophe Hurter, Helen Purchase, and Kadi Bouatouch, SciTePress , 2022, p. 187-194Conference paper, Published paper (Refereed)
Abstract [en]
Sentiment visualization is concerned with visual representation of sentiments, emotions, opinions, and stances typically detected in textual data, for example, charts or diagrams representing negative and positive opinions in online customer reviews or Twitter discussions. Such approaches have been applied for the purposes of academic research and practical applications in the past years. But the question of usability of these various techniques still remains generally unsolved, as the existing research typically addresses individual design alternatives for a particular technique implementation only. This work focuses on evaluation of the effectiveness and efficiency of common visual representations for low-level visualization tasks in the context of sentiment visualization. More specifically, we describe a task-based within-subject user study for various tasks, carried out as an online survey and taking the task completion time and error rate into account for most questions. The study involved 50 participants, and we present and discuss their responses and free-form comments. The results provide evidence of strengths and weaknesses of particular representations and visual variables with respect to different tasks, as well as specific user preferences, in the context of sentiment visualization.
Place, publisher, year, edition, pages
SciTePress , 2022. p. 187-194
Series
VISIGRAPP, ISSN 2184-4321
Keywords [en]
Sentiment Visualization, Sentiment Analysis, Visual Variable, Visual Representation, Visual Encoding, User Study, Text Visualization, Visual Analytics, Information Visualization
National Category
Computer Sciences Human Computer Interaction
Research subject
Computer Science, Information and software visualization; Computer and Information Sciences Computer Science, Computer Science
Identifiers
URN: urn:nbn:se:liu:diva-183025DOI: 10.5220/0010916400003124ISI: 000777508400017ISBN: 9789897585555 (electronic)OAI: oai:DiVA.org:liu-183025DiVA, id: diva2:1639182
Conference
International Conference on Information Visualization Theory and Applications (IVAPP), 6-8 February, 2022
Funder
ELLIIT - The Linköping‐Lund Initiative on IT and Mobile Communications
Note
Funding: Center for Data Intensive Sciences and Applications (DISA) at Linnaeus University
2022-02-192022-02-192024-10-28Bibliographically approved