Social anxiety disorder (SAD) is a highly prevalent and impairing disorder. Current bestpractice is cognitive behavioral therapy (CBT), but there are several challenges associatedwith performing exposure therapy. Virtual reality exposure (VRE) may improvetreatment efficacy of SAD in a group therapy context, because it allows for greatercontrol, flexibility, and individualization of the exposure stimuli. However, to date nostudy has investigated the use of VRE for SAD in a group context. In the present study,nine patients who had undergone group CBT with VRE for SAD and three therapistsresponsible for the treatment were interviewed about their experiences. The objective ofthe study was to investigate the practical and therapeutic challenges of using VRE in agroup therapy context. Thematic analysis was used to analyze the data. The resultsshowed that it was difficult for the patients to engage with the VRE in a group therapycontext and that there were several practical challenges. However, all participants foundthe VRE exercises to be meaningful, because it gave them a medium to practice andunderstand typically avoided social situations. The latter has not previously beendescribed as a treatment mechanism for anxiety through virtual reality. However, theappropriateness of VRE in group therapy remains unclear. Implications are discussed.