Purpose
Implementation of fossil free fuels in the supply chain requires the involvement of multiple actors, each of which have different drivers and barriers undergoing the switch. The aim of this research is to begin to explore these drivers and barriers additionally how they relate to each other across the different actors.
Design/methodology/approach
A multiple case study was performed, interviewing multiple representatives from each actor. The drivers and barriers from the respective actors were compared across the actors in the network
Findings
The study is ongoing however some findings may be suggested. Among others, some drivers and barriers identified were customer demands, available infrastructure, and financial costs.
Research limitations/implications
While there are multiple possible fossil-free fuels to be used in the future, this research looked deeper into the implantation of biomethane. Future research conducted could investigate the drivers and barriers of other fossil-free alternatives.
Practical implications
Understanding the impact from drivers and barriers for each actor in the network during the initial implementation of a fossil free fuel will allow further organizations to properly prepare for the switch.
Original/value
Little research on fossil free fuel use has been completed from the perspective of certain actors, namely the haulier and forwarder. Studying these previously understated actors help in moving forward towards a more comprehensive understanding of the network.
Reykjavik, 2022.
Keywords: fossil-free fuels, drivers and barriers, network relationship, biomethane, multiple-case study