This chapter discusses collaborative consumption through the lens of paradox theory through the categorization of four tensions between the sharing and market logics of exchange.- Belonging tensions manifest when participants refer to each other as friends while engagingin communal relationships, or as strangers while engaging in exchange relationships.- Performing tensions concern the participants’ pro-social and economic goals for collaborative consumption.- Learning tensions result from communities of practices and grassroots movements that struggle to integrate platform business models, while gig economy firms exploit the sharing ethos.- Organizing tensions emanate from the difference between occasional amateurs who participate to reduce underutilization of existing goods on the market, and professional peer-providers who acquire new goods to rent them out toconsumers. Collaborative consumption exists on a continuum amongst the tensions of belonging, performing, learning and organizing. This perspective can assist to better understand existing and emerging forms of collaborative consumption.