Convoluted language makes excessive use of difficult expressions and style. This type oflanguage is often used to describe financial products. Anecdotal and empirical evidencesuggests that convoluted language can have an adverse effect on consumers. However, it isless clear how exactly convoluted language affects consumers’ financial decisions. The mainobjective of our project was to explore how convoluted language affects consumers offinancial products. We conducted two online experiments in which we investigated the impactof terms and conditions of car insurance policies described in simple versus convolutedlanguage to consumers. Results indicate that convoluted language has an adverse effect onthe emotional aspects of financial well-being, purchase intention, and the understanding offinancial products; even when controlling for demographic variables (e.g., gender, age).Consumer’s financial self-efficacy, financial knowledge, and numerical ability had little impacton this adverse effect. Our findings highlight the importance to consider—and potentiallychange—how information is presented when describing and communicating financialproducts.