Many test prioritisation techniques have been proposed in order to improve test effectiveness of Continuous Integration (CI) pipelines. Particularly, diversity-based testing (DBT) has shown promising and competitive results to improve test effectiveness. However, the technical and practical challenges of introducing test prioritisation in CI pipelines are rarely discussed, thus hindering the applicability and adoption of those proposed techniques. This research builds on our prior work in which we evaluated diversity-based techniques in an industrial setting. This work investigates the factors that influence the adoption of DBT both in connection to improvements in test cost-effectiveness, as well as the process and human related challenges to transfer and use DBT prioritisation in CI pipelines. We report on a case study considering the CI pipeline of Axis Communications in Sweden. We performed a thematic analysis of a focus group interview with senior practitioners at the company to identify the challenges and perceived benefits of using test prioritisation in their test process. Our thematic analysis reveals a list of ten challenges and seven perceived effects of introducing test prioritisation in CI cycles. For instance, our participants emphasized the importance of introducing comprehensible and transparent techniques that instill trust in its users. Moreover, practitioners prefer techniques compatible with their current test infrastructure (e.g., test framework and environments) in order to reduce instrumentation efforts and avoid disrupting their current setup. In conclusion, we have identified tradeoffs between different test prioritisation techniques pertaining to the technical, process and human aspects of regression testing in CI. We summarize those findings in a list of seven advantages that refer to specific stakeholder interests and describe the effects of adopting DBT in CI pipelines.