Reinforced by AI e-marketing is now an established, important and often decisive channel especially for B2C (business to consumer) activities. One of the visible characteristics of today's world is globalization. In developed societies where services, products and possibilities abound, not only money but increasingly time is becoming an important value. People's availability of time is crucial for how they work, form their lives and how they act when choosing, buying and using products in the market place. The attitudes towards globalization influence not only choices of products and services but also the way people use Internet and accept it as a marketing channel for exposure for known and new for them products and services and brands. Therefore, time & money resources and attitudes towards globalization are also decisive for companies in development of products and services, and marketing of them. Artificial Intelligence has a great role to play in time optimization.